Segafredo Zanetti has re-joined McLaren F1 following a 20-year absence from the sport.
The coffee brand sponsored McLaren between 1984 and 1986.
“The Segafredo Zanetti name has long been associated with motorsport, Formula 1 in particular, and our decision to return to grand prix racing with the renowned McLaren team signals our intention to further strengthen and grow the powerful Segafredo Zanetti brand,” group president Massimo Zanetti said in a statement. “When you think of Formula 1, you doubtless think of McLaren; one of the teams that has achieved truly legendary status. Equally, in the coffee world, exactly the same is true of Segafredo Zanetti, and together, we can achieve something special.”
McLaren CEO Ron Dennis welcomed the brand back to Formula 1, “I’m personally delighted that Massimo Zanetti has chosen to return to Formula 1 with McLaren,” Dennis said. “He’s long supported both McLaren and Ayrton Senna, and his passion for motorsport courses through the Segafredo Zanetti brand… I am delighted that two iconic global brands, both of which are synonymous with excellence, are coming together once more.”
The Segafredo Zanetti logo will feature on the car and on the driver’s overalls for the rest of the season
