Segafredo Zanetti was Official Partner of the 2013 Barclays ATP World Tour Tennis Finals that took place in the O2 Arena.
The top 8 players in the world rankings, classified in ATP (Association of Tennis Professionals) – both in the singles and in the doubles – on the basis of the results obtained in 62 tournaments played in 31 different countries.
Second seed Djokovic added to his 2008 and 2012 title runs with a 6-3, 6-4 victory over top seed Rafael Nadal, who finished runner-up for the second time, in the fifth No. 1 versus No. 2 final in the 44-year history of the prestigious season-ending championship.
The Massimo Zanetti Beverage Group was strongly represented with coffee supplied exclusively by Segafredo Zanetti, tea by Brodies and coffee in capsules by Segafredo Zanetti Coffee System. The visibility of the brands was very strong with several points of exposure including the two court side refrigerators, perimeter boards of the practice courts, the sponsors’ suites and a Segafredo coffee bar situated in the Fan Zone. The tournament was broadcast on television in 184 countries, for a total estimated audience of over 70 million people.